JCDecaux launches M4 site with Lufthansa campaign

Lufthansa will be the first client to advertise on JCDecaux’s Première 500 advertising site launching at York House on the M4 today (15 February).

Lufthansa campaign
Lufthansa campaign

The German airline hopes to reach an audience of nearly two million commuters and international businessmen on the busy stretch of road between the city and Heathrow airport each week.

As part of a wider multi-media branding campaign, Lufthansa will run its “Together Time” ad to communicate the premium nature of the airline and remind potential passengers of the value offered by its European routes.

Lufthansa’s campaign will also run across rail, road and the underground highlighting the carrier’s £49 European flights, luggage allowance and complimentary food and drinks.

The 4.5m by 9.1m back-lit site will be JCDecaux’s only Première 500 site to be marketed as a stand-alone site.

Media planning and buying has been handled by Mindshare and Kinetic.

Last month, JCDecaux bought rival outdoor company Titan Outdoor out of administration.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here