Virgin Media reviews marketing roster

Virgin Media is reviewing its creative, direct and digital marketing agencies, with immediate effect, in an effort to develop an integrated approach to its communications.

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The company currently uses a roster of agencies including Rainey Kelly Campbell Roalfe/Y&R, Rapier and Spike. All the incumbents have been invited to repitch. ISBA is handling the pitch.

Virgin Media says it is evaluating “the benefits of integrating its approach across advertising, direct and digital campaigns.” The review will not include media planning and buying, PR, website design and management, brand design or retail and point of sale.

Ashley Stockwell, executive director of brand and marketing at Virgin Media, says: “We’re taking a look at how we can best communicate our fantastic products and services in 2010 and beyond. All of our agencies have done and continue to do some outstanding work and have helped us set Virgin Media’s market leading ultrafast broadband, TV and mobile apart from our competitors.”

“As we look to deliver an even more compelling and brilliantly simple consumer experience, we’re keen to understand the benefits of a more integrated marketing and advertising approach.”

Last week, Virgin Media renamed its business operation NTL:Telewest as Virgin Media Business.

Virgin Media Television is reportedly close to agreeing a deal for the sale of its main TV channels, including Virgin 1 and Living, to Sky.

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