Ambi Pur in TV push for new variant

Ambi Pur, the home fragrance brand, is launching a £1.5m TV and press advertising campaign to support the launch of its National Geographic Reeds variety.

The campaign, created by Joshua G2, will run from 1 March to 11 April across terrestrial and digital channels.

The 10-second TV spots highlighting the National Geographic range and the launch of the new fragrance reeds format.

Press ads will run across women’s consumer titles, Sunday Times magazine, Readers Digest and Radio Times in April and May. Free samples will run alongside press ads in Good Housekeeping and The Telegraph’s Stella Magazine,

The activity will be supported in-store with scented shelf barkers during April and May.

Ambi Pur is also expanding the National Geographic range with Alaska Glacier Bay, the third fragrance in the range.

The range launched in July with a £6m marketing push for the two original fragrances.

The Ambi Pur brand was bought from Sara Lee Corporation by Procter & Gamble as part of a €320m (£288.8m) deal in December last year.

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