Digital switchover for radio ‘will miss its 2015 deadline’

Voters in’s online poll do not believe the digital radio switchover will occur by the proposed 2015 deadline.

According to the latest poll, more than half (52.4%) say they do not think the industry will meet the date set in the Digital Economy Bill passing through Parliament.

The results follow recent Rajar data that found digital’s share of all radio listening fell to 20.9% in the fourth quarter of 2009, down from 21.1% in quarter three, but up from 18.3% a year earlier.

The radio industry has launched several initiatives over the past year to prepare for the switchover. Digital Radio UK, which represents the BBC, commercial radio and multiplex operator Arqiva, recently announced plans to boost London’s digital radio signal by installing new transmitters across the capital. Last year, the BBC and commercial radio unveiled a standardised online radio player that can stream every licensed UK radio station, in a bid to bid to boost online listening.

Many observers question the benefit to listeners of DAB and lack of station choice and accessibility, with some car makers slow to include DAB radios in their cars.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here