Domino’s Pizza sees 28% profits rise ahead of marketing restructure

Domino’s Pizza UK & Ireland has reported a 28% increase in full-year pre-tax profit and says it will speed up its expansion plans, buoyed by its high-profile marketing campaigns.

The results come in what will be marketing director Robin Auld’s last year with the company. He is leaving in June and will be replaced by Papa John’s marketing director Simon Wallis.

The company, which operates the British and Irish franchises of the global home delivery brand, says pre-tax profit for the year to 27 December increased by 27.8% to £29.9m.

Domino’s, which has 608 stores in Britain and Ireland, says that increased demand from franchisees for more sites to be made available, has led to it accelerating its store opening plans to 55 new stores each year from 50 at present.

The company adds it has made an “exceptional start” to 2010, with like-for-like sales up 11 percent in the first six weeks, despite January’s heavy snow proving a “mixed blessing.”

“While encouraging people to stay at home, which is good for our business, the extent and severity of the conditions caused large numbers of stores to cease deliveries to protect driver safety,” says chief executive Chris Moore.

Dominos is currently the sponsor of ITV1 show Take Me Out, which ends next week, and will revive its sponsorship of Britain’s Got Talent in April 

In the US, Dominos has just released a new TV ad imitating its rival Papa John’s claiming they talk “puffery”.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here