Microsoft bets mobile market share on Windows Phone 7

Microsoft has announced its Windows Phone 7 operating system, which features integration with connected gaming service Xbox Live and media player Zune.

Windows Phone 7
Windows Phone 7

The computing giant wants to turn around its fortunes in the mobile industry with the launch of a range of phones in partnerhship with handset manufacturers this year.

HTC has already committed to building devices which use Windows Phone 7.

Microsoft has rival operating systems, such as Android, Apple and Symbian, in its sights as it battles to regain its share of the smartphone market.

According to figures released by Google-owned mobile ad network AdMob, Windows Mobile’s market share plummeted from 8% to 2% of overall smartphone traffic last year.

Windows Pone 7 is built around six hubs, comprising people, pictures, marketplace, music & video, gaming and office. Bing will also be closely integrated into the operating system.

Steve Ballmer, Microsoft’s CEO, said it was a dramatic change from both previous Microsoft operating systems and anything being done by rivals.

“There’s no doubt the phone market is highly competitive, dynamic and super exciting,” he said. “We needed to do things that were out of the box, different from our past and from others in the market.”

This story first appeared on

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