Miss Selfridge to launch Gossip Girl fashion range

Miss Selfridge, the high-street fashion chain owned by the Arcadia Group, is partnering with Warner Bros to launch a collection inspired by its US TV series Gossip Girl.

The range of eight dresses is based on the styles of the four female characters in the show, Serena van der Woodsen (Blake Lively), Blair Waldorf (Leighton Meester), Jenny Humphrey (Taylor Momsen) and Vanessa Abrams (Jessica Szohr) and the designs of Gossip Girl costume designer Eric Daman.

The launch will be supported with an integrated marketing campaign that will include extensive in-store support, digital activity and a comprehensive national PR campaign.

Gossip Girl costume designer Daman will host a video series discussing the characters’ style and giving fans advice on how to create Gossip Girl-inspired outfits from the Miss Selfridge collection.

The video series will run on in-store video and online on the retailer’s website.

Gossip Girl is broadcast on ITV2 in the UK and will be supported by the broadcaster online and on air from 10 March when the series continues.

The range will be available at all Miss Selfridge stores nationwide and online from the end of April 2010, starting at from £39.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here