Tesco Bank appoints HSBC’s Pitt to lead marketing

Tesco Bank has appointed HSBC marketer Chris Pitt to the role of director of marketing as it looks to expand its financial services offering.

Pitt will join later this month and will report to Tesco Bank chief executive Benny Higgins.

He will work with David McCreadie, commercial director for banking at Tesco and Julie Hopes, commercial director for general insurance, and will be responsible for developing marketing strategy.

He is currently HSBC’s head of marketing and customer propositions, personal financial services Europe. Prior to this, he held several senior marketing positions including UK head of marketing and head of direct marketing.

Tesco Bank is currently hiring thousands of staff in Glasgow and Newcastle to service the planned increase in customer numbers.   

It is also looking to widen its product portfolio and open more in-supermarket branches.

The acquired RBS’ 50% stake in its financial services offering following the appointment of Benny Higgins as chief executive in 2008.

Pitt’s appointment follows the departure of commercial and marketing director Paulette Rowe in July last year after only seven months in the job.

Rowe had joined in December 2008 from the RBS Group where she was chief executive of European consumer finance. Prior to RBS, she was managing director of retail at NatWest. She joined RBS Group in November 2001 from GE in the US as brand director for RBS’ NatWest bank.

Latest from Marketing Week

Get ready for Cannes 2018: Hot topics and what to see

Cannes Lions

With the Cannes Lions Festival of Creativity kicking off in three days, here’s your run down of all the hot topics up for discussion at the first festival since the Cambridge Analytica scandal broke, Sir Martin Sorrell resigned from WPP and the #MeToo movement was born.


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here