Schweppes to launch on-the-go size Lemonade pack
Schweppes is to launch a new 500ml Lemonade pack in March, signalling parent company Coca-Cola’s intent to expand its on-the-go offerings. It will be backed by an outdoor ad campaign.
It will be the first time the lemonade brand has been available in a convenient ’take me anywhere’ format.
The new pack will be launched across multiples and high street retailers nationwide and will be supported by a strategic outdoor campaign, focusing on 6 sheets in high footfall areas.
The new 500ml pack will also be supported by a national ’Try Me Free’ promotion across 10 million packs of Schweppes 2 litre lemonade.
In addition, Lemonade also joins the Schweppes ’mixer family’ this year, for the first time it will be available in a new ’perfect for mixing’ 1 litre format with limited edition yellow mixing cap.
Cathryn Sleight, marketing director for Coca-Cola GB, says: “We are excited about the launch of the new ’take me anywhere’ and ’perfect for mixing’ packs of Schweppes Lemonade. We know that consumers love the taste of Schweppes Lemonade to enjoy at home, now they can enjoy it when they are out and about too. Lemonade is the second biggest mixer in the UK, so it is fitting we offer it in our new mixing size of 1 litre.”
