Nestlé adds agencies to roster to handle its drinks accounts

Nestlé has added digital agency Dare and direct marketing agency EHS 4D to its agency roster, following a competitive pitch.


The new agencies will work on the company’s soft drinks brands, which include Nescafé Original coffee, Nescafé Gold Blend, Nesquik Ready to Drink, Nesquik powder and Aero chocolate drinks.

The incumbents on the account were G2 and Carlson Marketing. Dare and EHS 4D also beat Rapp and Partners Andrews Aldridge to secure the account.

Nestlé says it will use its new agencies to help build customer relationships. Online and loyalty work will be included in the new push, complementing above-the-line activity by McCann Erickson.

Work will begin immediately in an effort to counter the effects of the Kraft takeover of Cadbury to form the world’s largest food and confectionery manufacturer. Kraft owns brands including Maxwell House and Mellow Bird’s, while Cadbury offer milkshakes and hot chocolate variants of its confectionery range.

Kraft says its takeover provides potential for meaningful cost savings and revenue synergies”.

It has pledged to take a “best of both approach” to its marketing “augmenting the world-class capabilities of both Kraft Foods and Cadbury”.

Latest from Marketing Week

Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

cannes lions

Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here