Anti-homophobia football drive launched

The Justin Campaign, the body that aims to rid football of homophobia, is launching a fresh anti-discrimination drive today (19 February) a week after it emerged that the Football Association had pulled the launch of an anti-homophobia video.

The campaign, named after the late Justin Fashanu, the only top-flight English footballer to have come out to date, has named today the inaugural international day against homophobia and will run advertisements in matchday programmes at a number of Premier League games this weekend.

The activity follows the FA’s decision to postpone the launch of its anti-homophobia DVD over fears that its message was too blunt and would not be well received by football fans.

That film featured a man directing anti-gay abuse at passers-by and aimed to point out that homophobia is as unacceptable at football grounds as it is in the office or on the street.

It is understood that a number of professional footballers refused to appear in the DVD because they feared that they would be ridiculed by fans and players alike. The film was reportedly going to feature a number of top-flight stars but the idea was dropped after a number of players and agents declined a request by the Professional Footballers’ Association to appear.

The decision attracted criticism from gay rights campaigners who demanded the FA do more to involve players in future campaigns.

Research by gay rights organisation Stonewall last year found that most fans had heard homophobic abuse at football matches.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here