European Commission says yes to Microsoft/Yahoo search deal

Microsoft and Yahoo’s proposed search deal has been approved by the European Commission.

Microsoft and Yahoo

It said the ten-year deal, which will see Yahoo’s search service powered by Microsoft’s Bing, “wouldn’t significantly impede effective competition”.

The deal was struck by the two companies last July to allow Microsoft and Yahoo to compete more effectively against Google, which has almost 90% market share in the UK alone.

It’s also being assessed by the US Department of Justice, with a decision expected by June.

If approved, for the first five years Yahoo will take 88% of the revenue from all search ad sales and will be given the chance to sell ads on some Microsoft sites. For the remaining five years Yahoo will retain 93% of revenue earned.

The deal was announced a month after Microsoft lauched Bing, its lastest attempt at breaking the search market. In the six months since rollout Bing has gained traction, being the fastest growing search engine in the US in December.

This story first appeared on newmediaage.co.uk

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here