Nestlé sales and marketing spend up

Nestlé, owner of the Nescafe, Kit Kat and Haagen Dazs brands, is aiming to grow sales again this year after reporting a 4.1% increase for 2009.

KitKat

The food group says sales rose to 108bn Swiss Francs (£64.5bn) across the group. In its food and drinks division, sales increased by 3.9% on an organic basis to 100bn Swiss Francs (£59.8bn).

Net profit dipped to 10.4bn Swiss Francs (£6.2bn) from the 18bn (£10.7bn) it made in 2008 when income was boosted by the sale of its stake in eye care firm Alcon.

The company says marketing and administrative expenses rose by 110 basis points to 33.7% of sales, while media spend increased by 10% at constant currencies.

Nestlé says it expects its food and beverages business to achieve higher organic growth this year than last, “in spite of continued economic uncertainty in 2010”, after reconfirming its faith in the “Nestle business model”.

The company’s financial results follow the news that it had appointed digital agency Dare and direct marketing agency EHS 4D to its agency roster. It also emerged this week that its Nestlé Nutrition business is finalising plans for a full launch of its telephone-based weight loss brand, Jenny Craig, in the UK next month.

Latest from Marketing Week

Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

cannes lions

Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here