Zugu, currently in beta, lets users enter a destination and dates, then returns a list of results from sites including Expedia, Lastminute.com and Opodo, as well as airlines including British Airways, easyJet and Ryanair.
When the user clicks on a flight option they’re taken away from the site and to the flight vendor. On returning to Zugu, they’re asked if their visit to the vendor’s site had delivered fares that matched the offer shown by Zugu and if they were happy with the results.
The proposition differs from Cheapflights.co.uk, which is meant to inspire travellers who want to go away but aren’t tied to a specific date or destination. Many of the offers on its site are available only by phoning the vendor, rather than booking online.
Hugo Burge, chairman of Cheapflights Media, said, “We saw an opportunity to further empower consumers who know when and where they want to fly. Zugu’s sleek design and powerful search technology helps them zero in with precision on the low fares that are specifically relevant for them.”
The meaning of the name Zugu is being kept under wraps, with people invited to guess at its origin for the chance to win two flights. The competition is being run on Facebook and Twitter.
Cheapflights Media is the new name for Cheapflights Limited and has been chosen to reflect its diverse business, from travel deals and news to destination guides.
This story first appeared on newmediaage.co.uk