England 2018 signs Morrisons as a sponsor

England 2018, the team leading England’s bid to host the FIFA World Cup, has signed Morrisons as a sponsor.

England 2018

The supermarket becomes the bid team’s third partner.

As part of the sponsorship, Morrisons says it will launch a campaign on 8 March in its stores to collect more than two million customer signatures.

The supermarket follows British Telecom in becoming a sponsor. The communications company signed earlier this month and will help market and build support for the bid among its customer base.

England 2018 has ten months to convince football executives that England should host the tournament. Other bidders include Australia, Russia and the US.

The bid was criticised by FIFA vice-president Jack Warner last year, who labeled it “lightweight” amid reports of a funding shortfall. The team has since restructured its board and brought in consultancy firm PriceWaterhouseCoopers to provide independent advice last year.

The bid team is planning digital activity to target domestic and international fans and persuade FIFA members that England’s bid has backing from supporters globally.

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