Thomas Cook adds TripAdvisor content to site

Thomas Cook has added ratings from travel review site TripAdvisor to search results on to help customers choose which hotel to book for their holiday.

Thomas Cook advert

TripAdvisor lets travellers review and rate hotels they’ve stayed at. will now feature content from the site, including the five most recent hotel reviews, on its property pages.

There will be further content added to destination pages on, including best-ofs, top attractions and restaurants. It will also feature the five most recent reviews of places to stay, dine and visit.

David Hilton, deputy director of ecommerce at Thomas Cook UK & Ireland, said including TripAdvisor reviews would help “make our visitors’ online journeys as easy as possible”.

In December, Thomas Cook signed a partnership with Friends Reunited letting users book holidays directly from the social network.

This story first appeared on

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here