The appointment followed a competitive pitch and the.Tunisian National Tourist Office is to add The Netherlands and Scandinavia to the UK and Ireland within the agency’s brief.
The re-appointment and programme extension to new countries follows increased airline capacity to Tunisia by British Airways, Jet2 and a number of tour operator airlines since Fox Kalomaski’s initial campaigns.
The agency has created the latest advertising campaign for the tourist board that launches next month. The campaign takes in national press, outdoor, digital and email and features the positioning line ‘The Jewel of The Mediterranean’.
Media buying is through Total Media and implementation outside the UK and Ireland is by Gyro:hsr.
The new campaign will continue to communicate the emotional drivers of beaches, adventure, luxury and history to an ABC1 target audience of young couples, the grey market and families.
Gary Jacobs, Fox Kalomaski CEO, says, “In the last three years, we built awareness and positioned Tunisia for a more up-market audience. We have lifted Tunisia out of its previous sun-sea-sand commoditised positioning into the perception of a desirable multi-faceted destination.”