Tunisia Tourism widens targets and reappoints Fox Kalomaski

The Tunisian National Tourist Office has appointed Fox Kalomaski to handle its marketing plans for a further three years.

The Tunisian National Tourist Office campaign
The Tunisian National Tourist Office campaign

The appointment followed a competitive pitch and the.Tunisian National Tourist Office is to add The Netherlands and Scandinavia to the UK and Ireland within the agency’s brief.

The re-appointment and programme extension to new countries follows increased airline capacity to Tunisia by British Airways, Jet2 and a number of tour operator airlines since Fox Kalomaski’s initial campaigns.

The agency has created the latest advertising campaign for the tourist board that launches next month. The campaign takes in national press, outdoor, digital and email and features the positioning line ‘The Jewel of The Mediterranean’.

Media buying is through Total Media and implementation outside the UK and Ireland is by Gyro:hsr.

The new campaign will continue to communicate the emotional drivers of beaches, adventure, luxury and history to an ABC1 target audience of young couples, the grey market and families.

Gary Jacobs, Fox Kalomaski CEO, says, “In the last three years, we built awareness and positioned Tunisia for a more up-market audience.  We have lifted Tunisia out of its previous sun-sea-sand commoditised positioning into the perception of a desirable multi-faceted destination.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here