Howells will be tasked with implementing a social media strategy across Condé Nast’s portfolio to elevate its digital brands, including Glamour.com, GQ.com, Wired.co.uk and Vogue.com.
Condé Nast is looking to use a variety of social media tools to create bespoke solutions that “extend the brand message and identity already in existence across each brand” and “increase a sense of community by growing the relationship between site and audience”.
The publisher says more time will initially be dedicated to the Glamour and GQ brands as their audiences “have the greatest affinity with social media”.
Emanuela Pignataro, country manager of Condé Nast Digital Britain, says: “Brand elevation using social media is a complex skill. Condé Nast is mindful in the creation of this role that technology is not the leading focus for social media, what’s important is the use and intent of that technology”.
Previously, Howells was interim head of web services at international membership organisation STEP.org, where she handled its web content and marketing.
She has also handled digital content and online communities for the BBC, Media Trust and Freeserve (now Orange).