Etihad campaign promotes innovations

Etihad Airways has launched its third international television campaign, designed to showcase the airline’s product and service innovations.

The campaign comes under the banner “He Likes, She Likes” and focuses on Etihad’s commitment to offering a tailored, individual experience to every customer in every cabin.

The campaign accompanies the introduction of the airline’s new ’Inspired Service’ in economy class.

The television commercial will be shown initially in the United Arab Emirates before being rolled out in key markets across Europe, the Middle East, Australia, India and the United States of America.

Etihad Airways is the national airline of UAE based in the capital, Abu Dhabi. Peter Baumgartner, chief commercial officer, says: “The objective of this campaign is to inspire audiences in our key markets to travel with the best.”

The ad was developed by global advertising agency E/Group.

Etihad Airways flies 21 services a week from London Heathrow and seven flights per week from Manchester to its home base in Abu Dhabi.

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