Lavazza unveils ad campaign to London Fashion Week

Coffee brand Lavazza is launching a campaign to promote it’s a Modo Mio coffee machines as its sponsorship of London Fashion Week gets underway.

Visitors to London Fashion Weekend (25 – 28 February), where the public gain access to the exclusive ranges of fashion’s next big designers, will get a preview of the advertising images before the campaign breaks in March.

Limited edition versions of the Lavazza A Modo Mio coffee systems will be available to the public in bright pink, orange, lime and turquoise colours at the London Fashion Weekend.

Lavazza will be serving Italian coffee from the Lavazza cafe in Somerset House during London Fashion Week and Weekend.

The retro inspired campaign visuals feature British model Daisy Lowe and American model Lydia Hearst.

The Lavazza campaign will run across outdoor billboards and the London underground in March.

David Rogers, sales and marketing director of Lavazza UK, says: “We felt it was an ideal place to showcase the 2010 campaign, surrounded by dedicated followers of fashion”.

Latest from Marketing Week

Marketoonist on whack-an-idea

Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here