Microsoft launches site for young men

Microsoft has launched a men’s site called MSN Him following research that showed 99% of young men used the internet every day.

Microsoft
Microsoft

Microsoft Advertising carried out the research into the online behaviours of the ’pre-family man’ ahead of the launch of the website and found 80% would feel lost without the internet.

It also found the internet is the technology that most men (57%) feel attached to, followed by mobile phones (49%) and TV (46%). The most valued online tool was email (52%), followed by search (25%) and social networks (12%).

A quarter of men said they checked their email and 18% looked at their social networks on their phone before they got out of bed in the morning.

Warner Bros has signed up as the first brand to advertise on MSN Him and will advertise male-targeted movies and DVDs across the site for the next three months, starting with the John Travolta action film From Paris With Love.

Chris Maples, commercial director at Microsoft Advertising, said, “MSN Him is a great example of the innovative and creative branding solutions we develop in collaboration with our long-standing customers like Warner Bros. To date, pre-family men have remained one of the hardest audiences for brands to engage with.”

This story first appeared on newmediaage.co.uk

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here