Moneysupermarket confident despite 23% revenue dip

Price comparison site Moneysupermarket will be hoping the £15m marketing blitz launched in January can help reverse its fortunes after reporting a 23% fall in revenues for 2009.

The site, which earns money from commission on the sale of financial products including mortgages and credit cards, says revenue fell to £136.9m last year, down from £178.8m in 2008 as consumers cut back on spending in the recession.

Visitor numbers were flat at 120 million, the company says, while marketing spend was 22% lower than in 2008.

Marketing investment is likely to be higher in 2010 after the brand launched a MCBD-created multimedia marketing campaign in January starring comedian Omid Djalili.

The activity supports its new “a great deal easier” positioning that aims to differentiate the brand in the busy price comparison market.

The sector has become fiercely competitive following the success of Comparethemarket.com’s “Comparethemeerkat” campaign. The activity, which launched a year ago, has boosted market share, traffic and sales for the company and prompted others in the market to review their marketing campaigns.

Search giant Google has also entered the market after launching a trial service letting consumers compare credit cards

Moneysupermarket says trading has picked up since the launch of the campaign with 2010 revenue currently “slightly ahead of last year, with momentum building”.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here