Groupola aims to leverage the power of group buying to save consumers up to 90% off localised deals on products and experiences.
Founder Mark Pearson says the site will gain momentum through social media and word of mouth marketing as the deals circulate via Twitter, Facebook and SMS marketing and go viral organically.
The launch will also be supported with a multi-million pound marketing campaign that will unfold over the coming months. This will see cross promotion with Myvouchercodes.com including an email campaign to users of the site introducing Groupola as well as TV and print advertising and a PR campaign handled by 10 Yetis
The site launches today across eight UK cities and claims to be the biggest group-buying site in the country as rival group-buying site Wowcher only has a presence in two UK cities. The site is expected to roll out into an addition city each week.
As a launch deal, Groupola is offering 50% off Virgin Balloon Flight experiences.
Each day, Groupola will feature a promotion specific to each city, with a certain number of people needed to make the promotion go ahead.
If the deal reaches its “tipping point” within the time frame and enough consumers sign up to the deal, it goes through, but if not, the deal is withdrawn and no money changes hands between consumer, Groupola or the company offering the deal.
Groupola will offer different deals each day as well as a weekly deal for restaurants, spa days, health and beauty offers, sport and leisure activities, and entertainment.
As an introductory deal, Groupola is offering consumers that sign up to its newsletter the chance to win one of 10 iPads.
The site is available in London, Birmingham, Liverpool, Manchester, Brighton, Bristol, Cardiff and Edinburgh.