P&G launches plant-based hair care range

Pantene Pro-V the hair care brand owned by Procter & Gamble is launching a plant-based sub brand.

Pantene Pro-V
Pantene Pro-V

The launch of the range will be backed by a TV and radio campaign.

The Fusion range of shampoos and conditioners includes six products made with plant extracts from Cassia flowers which have been used in Chinese and India medicine and are known for their medicinal properties.

P&G claims that the Fusion range combines natural plant extracts and Pantene Pro-V’s scientific approach to hair care technology resulting in hair being more resilient to damage.

The Pantene Pro-V Nature Fusion range with Cassia complex is available in Moisture Balance and Smooth Vitality variants.

P&G recently launched the Gillette Fusion ProGlide Series in the US and is expected to roll out the new male grooming range in the UK in the coming 18 months.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here