International Herald Tribune appoints Karmarama

The International Herald Tribune (IHT) has appointed Karmarama as its advetising agency of choice in Europe.

International Herald Tribune
International Herald Tribune

Karmarama’s first task will be helping the IHT promote The Female Factor, with a communications campaign aimed at influential women in business and government.

The campaign will launch in March, to coincide with the 100th anniversary of International Women’s Day.

The Female Factor is a year-long series in the IHT, examining the most recent shifts in women’s power, prominence and impact on societies around the world, and assessing how women are influencing early 21st century development.

John Scully, head of marketing for the IHT, says Karmarama’s work “will enable us to bring the IHT’s unique international perspective on an important issue to a much wider audience.”

Nicola Mendelsohn, chairman of Karmarama, adds: “The International Herald Tribune is a media brand delivering a truly different perspective through the launch of The Female Factor.”

Latest from Marketing Week

Marketoonist on GDPR

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here