The campaign rolls out in March and aims to communicate the “irreverent, sensual and confident” attributes of the Miss Sixty brand.
It will take in print, outdoor, online, social media and in-store activity.
The ads will focus on two items from Miss Sixty’s spring/summer range as part of a wider European campaign in Italy and Germany to boost the Zip Shot jeans and Mari jacket.
There will also be a video showing behind the scenes footage of the campaign shoot hosted on the brand’s website.
The fashion brand has recently launched an iPhone app that gives shoppers discounts on collections, an online magazine, fashion advice and locates the nearest store.