Publicis Modem names JP Maheu as CEO

Publicis has appointed former Razorfish CEO Jean-Philippe Maheu as worldwide chief executive officer of Publicis Modem.

Jean-Philippe Maheu
Jean-Philippe Maheu

Maheu (pictured) joins from Ogilvy & Mather where he was formerly chief digital officer, North America. The appointment is effective immediately and he replaces former Publicis Modem President and CEO Martin Reidy who left in September.

In his new position, Maheu reports directly to Publicis Worldwide CEO Richard Pinder and becomes responsible for accelerating the network’s digital business.

Pinder says: “Digital is at the heart of our Contagious Ideas that change the conversation positioning. We have made a commitment to derive 30% of revenue from digital communications by 2012. With Publicis Modem’s substantial expansion and new business record – we are on track. JP is a world class digital leader and innovator who will drive our digital expansion still further with flair and creativity.”

Following the IPO and subsequent sale of Razorfish to Microsoft, Maheu spent a spell in academia and then became Ogilvy’s North American chief digital officer where he was responsible for Ogilvy’s digital strategy. He defined digital strategy across the entire Ogilvy & Mather Group and oversaw the execution of key digital initiatives across all operating units, including Ogilvy & Mather Advertising, OgilvyOne, Ogilvy PR, OgilvyHealthWorld and Ogilvy Action.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here