UEFA appoints marketing chief amid commercial restructure

UEFA, European football’s governing body, has appointed Guy-Laurent Epstein as its director of marketing amid a restructure of the organisation’s commercial operations.

UEFA Champions League

The appointment follows the separation of the body’s wholly-owned subsiduary UEFA Events into two separate units, events and marketing.

Epstein, currently head of media sales and a former FIFA marketing executive, will head the marketing unit with overall responsibility for marketing and commercial activities.

UEFA manages and markets the Champions and Europa League club tournaments as well as four-yearly international tournament the European Championships. The body renewed agreements with several Champions League sponsors last year including Unicredit, Heineken, Sony and Mastercard.Car marque Seat is the principle sponsor of the Europa League.

News of Epstein’s appointment comes as it emerges that head of marketing Philippe Le Floc’h is to leave UEFA after ten years following the restructure.

Martin Kallen has been named director of operations for UEFA Events and will be responsible for all club and international competitions as well as all other UEFA events.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here