Bazalgette backs product placement

Big Brother evangelist and former chairman of Endemol UK Peter Bazalgette gave his support to the introduction of product placement to commercial television at an awards ceremony last night (26 February).

Bazalgette (pictured) told Marketing Week product placement is long overdue and said: “It should have been made legal here a long time ago.” He was speaking at the second FT ArcelorMittal Boldness in Business Awards.

The issue is high on the agenda for TV broadcasters as the government has said that it will legislate for product placement, with the caveat of a list of sectors that will not be allowed to participate, including. placement of alcohol and food and drinks high in fat, salt or sugar (HFSS foods) will not be allowed along with gambling, smoking accessories, over the counter medicines and infant formula

A Marketing Week bespoke poll by Light Speed Research has shown that the majority of consumers are oblivious to product placement

Bazalgette also gave his opinion on the recent appointment of Adam Crozier as the new ITV CEO, saying that it was good idea to bring “outsiders” in to broadcasting to take a fresh look at the challenges. However, he added that he couldn’t yet say if Crozier was the right choice.

Winners at the Boldness in Business awards included Standard Chartered for the Corporate Responsibility category and Fiat for Drivers of Change. Newcomer of the year went to Twitter.

Latest from Marketing Week

5 killer stats to start your week

marketing stats

1. Digital ad viewability hits 18-month high The viewability of banner ads rose from 51% in Q2 to 52% in Q3 – the first time it has risen for two consecutive quarters. (stats if want to use them to show the increases: 47% in Q1, 51% in Q2, 52% in Q3) That is the highest […]

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here