Monarch to sponsor Magic campaign

Magic 105.4 has signed a deal with monarch.co.uk as an on air and online sponsor for a month-long campaign entitled Magic’s March Getaway…with monarch.co.uk.

The campaign will involve Monarch giving away 100 flights on Magic 105.4 during the month of March.

Listeners will have the chance to win either a pair or four return flights to a Monarch destination, including Turkey, Gran Canaria, Cyprus and Menorca. They will have to register online at Magic.co.uk to be in with a chance to win a prize on the specially created Monarch competition page.

Magic 105.4 will also air five daily 30 second trailers for Monarch with direct leads to Monarch’s website and the Magic 105.4 competition online page.

The campaign concludes on 29 March with Neil Fox (pictured) giving away the 100th Monarch flight during More Music Breakfast.

Steve Parkinson, Magic 105.4 managing director, says: “March is the perfect time to offer our listeners the chance to fly away to find some sun and lift their mood.”

Heart 106.2 recently ended Magic 105.4’s three-year run as London’s biggest commercial radio station, according to audience listening figures. The station is due to launch a major ad campaign to regain the top slot.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here