The campaign will involve Monarch giving away 100 flights on Magic 105.4 during the month of March.
Listeners will have the chance to win either a pair or four return flights to a Monarch destination, including Turkey, Gran Canaria, Cyprus and Menorca. They will have to register online at Magic.co.uk to be in with a chance to win a prize on the specially created Monarch competition page.
Magic 105.4 will also air five daily 30 second trailers for Monarch with direct leads to Monarch’s website and the Magic 105.4 competition online page.
The campaign concludes on 29 March with Neil Fox (pictured) giving away the 100th Monarch flight during More Music Breakfast.
Steve Parkinson, Magic 105.4 managing director, says: “March is the perfect time to offer our listeners the chance to fly away to find some sun and lift their mood.”
Heart 106.2 recently ended Magic 105.4’s three-year run as London’s biggest commercial radio station, according to audience listening figures. The station is due to launch a major ad campaign to regain the top slot.