NatMag launches Company sister title
Company magazine is set to launch the first edition of its bi-annual standalone style magazine, the High-Street Edit next week.
The large-format title, published by National Magazine Company, will be available on newsstands on 5 March with a cover price of £3.99.
The title aims to complement existing monthly title Company and showcase high-street fashion, alongside fashion and designer news, emerging trends.
Company editor Victoria White says the bi-annual magazine will appeal to women who have “a real love for high fashion, but find themselves stuck between shopping weeklies and designer-only fashion magazines”.
NatMag revealed it would produce a high street sister title to Company in November. The 132-page spring/summer issue has been produced by the same editorial and fashion team as Company magazine and will have an initial print run of 110,000.
The launch of the High-Street Edit will be cross promoted in NatMag titles Company, Cosmopolitan, Reveal and Harper’s Bazaar print and online editions and in-store promotions.
It will also be available to purchase online.
Company saw a 4.3% period-on-period increase in circulation in the last ABC report.
