The effect of 3D and interactive media on the consumer, the retailer and the internet
Marketing WeekJames Rees, technical director of Gemsta, explores how 3D technology can help boost digital marketing efforts.
Month: February 2010
BT press campaign to boost Sport Relief donations
Rosie BakerBT is running a press campaign to promote its tie up with Sport Relief.
BBC expected to axe services in overhaul
Rosie BakerThe BBC plans to close radio stations and halve its website in a strategic review to focus on quality rather than quantity, according to reports.
Sensodyne returns to TV
Rosie BakerGlaxoSmithKline is set to launch a TV campaign for its Sensodyne oral health care brand.
Digital across cultures: superglobal or hyperlocal?
Marketing WeekElliot Polak, founder and CEO of Textappeal, says brands must think carefully about how they adapt digital marketing to suit different cultures globally.
Will Google face an advertising revolt?
Joe FernandezIt’s fair to say that Google has had it rough this week. It lost its crown as the top ranking Business Superbrand, the EC launched an informal review into its search dominance and an Italian court ruling against it seemed to threaten the freedom the internet is meant to offer. But will this change where ad agencies spend their digital pounds?
Public health marketing campaigns will not be cut, says minister
Russell ParsonsPublic health marketing campaigns will not be cut to pay for other health initiatives, according to a Government minster.
Huggies plots new look
Rosie BakerKimberly-Clark is set to overhaul its Huggies nappy brand with a redesign of the packaging across its entire baby care range.
UEFA appoints marketing chief amid commercial restructure
Russell ParsonsUEFA, European football’s governing body, has appointed Guy-Laurent Epstein as its director of marketing amid a restructure of the organisation’s commercial operations.
Soft drink association launches digital marketing guidelines
Joe FernandezUNESDA, the Union of European Beverages Associations, is to introduce guidelines to ensure companies and brands act responsibly in their digital marketing communications.
Guardian site holds top spot for fourth month
Suzanne BearneThe Guardian remains the most popular UK newspaper website, with 36m visitors during January.
Miss Sixty launches ad campaign
Rosie BakerFashion brand Miss Sixty is poised to launch a national advertising campaign focussing on its core denim range.
Mintel rebrands and launches food and drink platform
Rosie BakerMarket research firm Mintel has unveiled a refreshed brand identity to mark a shift in its company strategy.
Comet appoints Euro RSCG to handle ads
Rosie BakerComet, the electricals retailer owned by Kesa Electricals, has appointed Euro RSCG London to handle its £13m advertising account.
International Herald Tribune appoints Karmarama
Joe FernandezThe International Herald Tribune (IHT) has appointed Karmarama as its advetising agency of choice in Europe.