RBS cautiously optimistic despite £3.6bn loss
Russell ParsonsRoyal Bank of Scotland’s losses shrunk to £3.6bn in 2009 as the part-nationalised bank continues to suffer from bad debts.
Month: February 2010
LBi merges with Bigmouthmedia
Will CooperLBi has bought the controlling shares of Bigmouthmedia in a deal which invests €40m of capital in the company.
Lads’ mags should be top-shelf to protect children
Rosie BakerLads’ magazines, such as Zoo and Nuts, should have age restrictions and be made top shelf to curb the sexualisation of children, according to a study commissioned by the Home Office, it has been reported.
Health, wealth and happiness: week 13
Marketing WeekDoug Edmonds, managing director of 2CV, reports that Valentine’s Day has helped to warm the hearts of the British public.
Virgin Media increases revenue by 3.3% and plans 100Mb broadband
Charlottle McElenyVirgin Media is to offer broadband speeds of up to 100Mbps this year after revealing total revenues increased by 3.3% to £980m for the final quarter of last year.
Google adds Facebook updates to real-time search
Charlottle McElenyGoogle search results will now include updates from Facebook pages as the social network is added to Google’s real-time search tool.
Publicis Modem names JP Maheu as CEO
Branwell JohnsonPublicis has appointed former Razorfish CEO Jean-Philippe Maheu as worldwide chief executive officer of Publicis Modem.
Why bother with product placement?
Jo RobertsThe effectiveness of product placement really does need to be questioned. Results of research carried out by Lightspeed, for Marketing Week, are, frankly, terrible for anyone who thought they’d make some extra cash from a Government decision to allow brands to advertise within television shows.
High speed broadband could boost e-commerce by £1.4bn
Rosie BakerThe Digital Britain high-speed broadband initiative could boost British e-commerce by £1.4bn, according to the Institute of Practitioners in Advertising (IPA).
British Gas profits soar 58%
Rosie BakerBritish Gas has reported a 58% rise in profits to £595m for its residential business last year.
Nationwide international team sponsorships still score at right price
Russell ParsonsThe Football Associations of England and Northern Ireland are looking at other potential backers after team sponsor Nationwide’s right to exclusive negotiations expired. Sponsorship experts say that the partnerships can still add value if they are activated in an imaginative way.
Myvouchercodes launches group-buying sister site
Rosie BakerFounder of Myvouchercodes.com, the online discount voucher hub, is launching a group buying discount site called Groupola.com with an exclusive launch partnership with Virgin.
Agencies launch co-creation initiative
Branwell JohnsonThe Co-Creation Hub, a collective of agencies, organisations, academics and individuals, is launching with a strategy to be a “more collaborative, adaptive and continuous model of marketing.”
Npower joins Barclaycard Freedom
Rosie BakerNpower has signed up to Barclaycard’s boosts Barclaycard Freedom loyalty scheme.
P&G launches plant-based hair care range
Rosie BakerPantene Pro-V the hair care brand owned by Procter & Gamble is launching a plant-based sub brand.