Hilton hires Avis marketer for senior regional role
Joe FernandezHilton Worldwide has appointed Avis marketer Josi Kytle to the role of senior director for regional marketing EMEA.
Month: February 2010
Moneysupermarket confident despite 23% revenue dip
Russell ParsonsPrice comparison site Moneysupermarket will be hoping the £15m marketing blitz launched in January can help reverse its fortunes after reporting a 23% fall in revenues for 2009.
Retail sports sponsorships are in vogue
Rosie BakerMorrisons is the second retailer in as many weeks to announce a high-profile sporting sponsorship.
Nielsen brings TV measurement and engagement service to UK
Branwell JohnsonNielsen is to launch a service that measures television advertising and programme engagement in the UK. Nielsen IAG aims to provide advertisers with a fast turnaround, survey-based measurement of all key primetime TV programmes and national advertising. Its consumer research poll is designed to be a “fun” experience, taking the form of a trivia quiz […]
Spar to focus on changing public perception
Rosie BakerConvenience store franchise Spar is to explore new advertising channels in an attempt to change consumer perceptions of the brand.
O2 to offer SIM card sampling via Facebook
Joe FernandezO2 has signed a deal with Facebook to become the latest brand to experiment with its “sampling engagement ads” format.
Google under investigation by EC
Rosie BakerGoogle is being investigated by The European Commission (EC) following complaints about its behaviour.
Ad watchdog raps kids’ retailer for plastic bag images
Russell ParsonsChildren’s clothing retailer No Added Sugar has come under fire from the advertising watchdog for the second time after complaints that its catalogue contained images that could put children’s health at risk. The censure is the second handed to No Added Sugar by the Advertising Standards Authority after a 2007 campaign was rapped for sexualising […]
Best Buy announces fourth store
Rosie BakerBest Buy, the US consumer electronics retailer, has revealed its fourth store location for its impending UK launch.
Google moves into price comparison market with trial credit card service
Will CooperGoogle has entered the UK’s multi-million-pound comparison market after launching a trial service letting consumers compare credit cards.
Microsoft takes Business Superbrand crown from Google
Joe FernandezGoogle has failed to impress business professionals in 2009, with the search giant falling to fifth place in the eighth annual Business Superbrands Top 500 survey, while its rivals Microsoft replaces it at the top of the list.
Newspaper retail round up
Rosie BakerA roundup of retail news stories from the past week: Matalan, Ocado, Best Buy, Primark
Former Virgin Retail chief Simon Douglas joins Luminar
Branwell JohnsonNightclub and entertainment group Luminar has appointed former Virgin Retail managing director and Zavvi CEO Simon Douglas as its new CEO.
Brand protection and affiliate marketing
Marketing WeekLiane Dietrich, managing director of LinkShare, talks about how brands can protect their reputation online at the same time as engaging in affiliate marketing.
Rimmel London inks Capital sponsorship deal
Russell ParsonsCosmetics brand Rimmel London is to sponsor 95.8 Capital FM’s evening show.