Stuart Mitchell, chief executive of retail marketing agency Live & Breathe, discusses the effect of the CRC Energy Efficiency Scheme on retailers who may have to switch out the lights on power chugging window displays to reduce carbon emissions.
Broadcaster Five has secured the agreement of rival Hollywood studios for its latest ad campaign for its US crime dramas.
Reckitt Benckiser (RB), the owner of brands including Dettol, Clearasil and Cillit Bang, is facing allegations that it abused its dominant position in the market for heartburn drug Gaviscon by the Office of Fair Trading (OFT).
Heineken and Carlsberg are both readying marketing drives to boost market share despite reporting mixed performances for 2009.
Kingfisher Airlines is set to line up with British Airways, American Airlines, Cathay Pacific and other airlines in the oneworld alliance.
Microsoft has launched a men’s site called MSN Him following research that showed 99% of young men used the internet every day.
The National Bullying Helpline is facing a crisis of confidence as four of its patrons, including politician Ann Widdecombe and TV presenter Sarah Cawood, step down.
Sandwich store chain Greggs is to run a new television advertising campaign as part of its latest £4m integrated marketing push, which launches this week.
Fox’s Biscuits is renaming its Millionaire’s Shortcake range as Caramel Shortcake in a bid to broaden its appeal to consumers.
Etihad Airways has launched its third international television campaign, designed to showcase the airline’s product and service innovations.
Coffee brand Lavazza is launching a campaign to promote it’s a Modo Mio coffee machines as its sponsorship of London Fashion Week gets underway.
Toyota is continuing with its reassurance marketing push and has taken out a new series of full page newspaper adverts headlined “We’re pulling together to put things right.”
Investors want more information about brand investment on company reports, and marketers stand to gain boardroom representation if this is disclosed. But firms are wary about providing detailed brand information that could benefit competitors.
Government is dragging its feet over Digital Britain, but our industry and economy have everything to gain from going over to the wired side
The competition watchdog must this month throw out the historic pricing cap that threatens to dumb down all of commercial television