Tourism Australia looks to involve the nation in its next campaign
Branwell JohnsonAustralians are being invited to be part of the country’s next international tourism campaign and share their favourite Australian holiday stories with the world.
Month: March 2010
Marmite unveils spoof election campaign
Rosie BakerMarmite is launching spoof party political broadcasts as part of a campaign to play on the public interest in the general election.
Selfridges to sponsor Harper’s Bazaar Beauty supplement
Rosie BakerHarper’s Bazaar, National Magazine Company’s luxury fashion magazine, has partnered with department store Selfridges to launch its first ever beauty supplement.
O2 reviews £100m European media business
Russell ParsonsTelefónica is reviewing the media planning and buying accounts for its O2 brand across Europe. The telecoms company is looking to consolidate the business, believed to worth about £100m, under one agency.
Savers losing £3bn because of misleading marketing, says consumer group
Russell ParsonsSavers could be losing up to £3bn a year because of misleading promotional campaigns, according to an independent consumer watchdog.
Five Alive unveils TV ad
Branwell JohnsonCoca-Cola Great Britain has unveiled its television advertisement for juice drink 5 Alive.
Can anyone take on Coke in the take home market?
David BurrowsThe Britvic Soft Drinks report is out: 2008’s sales dip – thanks to the weather, the banks and the health police – has been reversed. Sales of soft drinks reached an historic high of £8.56bn in 2009 – a shade over the previous best in 2007 of £8.49bn.
BA CEO thanks customers for patience during strike
Rosie BakerBritish Airways has launched a press campaign thanking customers for their patience with the brand during strike action.
Paywall publishers abandon old audience measures
Suzanne BearneNews International has suspended its membership to web traffic measuring firm ABC Electronic following its announcement it will introduce paywalls in June.
MasterCard hires former John Lewis marketer to lead UK marketing
Russell ParsonsMasterCard has appointed former John Lewis marketing director Gill Barr to head up marketing for the UK and Ireland.
The right questions will find you the right retail agency
Marketing WeekJulie Constable, head of agency selection at MCCA, talks about selecting the right retail marketing agency for your business.
Levi’s is getting crafty
Rosie BakerLevi’s, the denim brand, is reopening its London flagship today (31 March) and I had a sneaky peek of how the brand has interpreted its retail space before it opens to the masses.
BSkyB slams Ofcom decision on sports channel prices
Russell ParsonsBSkyB is to challenge the “unprecedented and unwarranted intervention” by the broadcasting watchdog after it was ordered to reduce the amount it charges rivals to show its premium sports channels by 23%.
Orange to launch online ad exchange
MaryLou CostaCommunications brand Orange is to launch a challenger to Google’s and Yahoo!’s online advertising sales services with the first European online advertising exchange, Orange Ad Market.
Age UK highlights political power of elderly
Rosie BakerAge UK, the charity that formed when Help the Aged and Age Concern merged, is launching an election-based integrated marketing campaign to highlight the political significance of consumers aged over 60.