The company promises that more household brands will follow throughout 2010.
There will also be regular special deals with double value and exclusive offers, offering cardholders more for their points.
Nectar is also focusing on the simplicity of its scheme, with instantly redeemable rewards across all partners to make it for its 16.8 million cardholders to use their points.
Jan-Pieter Lips, Nectar MD says the tie-up with ASK is “a fantastic start to the new-look rewards programme”.
Since the launch of Nectar in 2002, the programme has evolved on both the collection and redemption sides of the programme in keeping with changing customer demands.
“Simplification has been a major part of this innovation resulting in collectors being able to just turn up and pay, whether it’s at a theme park, a checkout or online, the points are immediately deducted from the cardholder’s account,” Lips adds.
Earlier this month, Nectar announced that is was partnering with Yahoo to allow advertisers to target shoppers based on their high-street purchases.
More than 50% of UK households collect Nectar points. Despite partnerships with 14 brands including EDF Energy, BP and Homebase and more that 400 online retailers, Nectar is most widely recognised as the loyalty scheme to which Sainsbury’s belongs.
Nectar recently overtook Tesco Clubcard in terms of member numbers with 16.8 million versus 15 million.