DMA chief to leave by end of month

Robert Keitch, chief of membership and brand for the Direct Marketing Association, has announced that he is to step down at the end of March. Although he will continue as media spokesman for the DMA until July, a successor wil be appointed later in the year.

“I’m proud of what I’ve achieved in setting the DMA on a steady course of change that will ensure it can continue to represent the interests of the direct marketing industry today and far into the future. However, after four years at the DMA, it’s now time for me to turn my hand to new challenges,” says Keitch.

Keitch took on the newly-created role in 2009 when a double-headed leadership structure was introduced as part of major changes at the Association. Prior to that, he had been director of media channel development and environmental affairs for three years.

DMA chairman David Metcalfe says: “Robert’s passion, experience and depth and breadth of knowledge has made him a tremendous asset to the DMA. We are extremely grateful for everything he has achieved in his four years with us. While we are sorry to see him step down, we respect his decision and wish him all the best in all future pursuits.”

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