The advertising, which utilises the current online creative “Get Out More”, reinforces the mysinglefriend message that online dating should be used to boost the user’s offline social life.
Supporting the adverts will be a month’s free mysinglefriend membership for Spotify listeners. The 30 second spot adverts will target specific locations and ages.
The dating company says that the customers of mysinglefriend.com and Spotify share similar characteristics, as both are very community driven. On the dating site members are recommended by friends and can connect together too, just like a social networking site, while Spotify users can collaborate on playlists with their friends, make playlists to send to others or share individual tracks via email and social networking sites.
Rival dating site match.com launched a new television campaign in January featuring the first creative work by recently appointed advertising agency Mother.