Name change for Institute of Sales Promotion

The Institute of Sales Promotion is to become the Institute of Promotional Marketing.

Clive Mishon
Clive Mishon

The new name and corporate identity will be officially launched on May 26th 2010, at the ISP Awards 2010, which will be the last event to use the existing ISP identity.

From then on, the Institute will take on its new name – a name that better represents the wide range of marketing and communications activities the Institute’s members do, says chairman Clive Mishon.

The decision to change the name was taken at an Extraordinary General Meeting of the Institute, held on 25 February. The “overwhelmingly positive” vote in favour of the change far exceeded the 75% required by UK company law.

The decision took many months, but the “overwhelming view” from members and the industry was that the term ’sales promotion’ was limiting given its association with the FMCG and retail industries.

“Changing our name underlines the fact that promotions are about more than sales. Promotions are a part of the marketing communications industry and not ’apart’,” Mishon explains.

“Promotional marketing is present in all media channels, particularly digital, but also the experiential and motivation disciplines. So, for many of our members, it is long overdue for the name of their trade association to change to reflect this broadening market.”

Latest from Marketing Week

Tesco, M&S, Just Eat: 5 things that mattered this week and why

m&s

M&S chief outlines digital-first strategy after profits plummet Marks & Spencer (M&S) is gearing up for a digital-first future, after its revealed on Wednesday (23 May) that profits had dropped a massive 62.1% to £66.8m compared to the previous year. A day earlier, the struggling retailer confirmed it will close more than 100 stores over […]

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here