Alcatel-Lucent recruits Stephen Carter to head marketing

Communications company Alcatel-Lucent has recruited former Ofcom chief and architect of the Digital Britain report Stephen Carter to take the newly created position of chief marketing, strategy and communication officer.

Lord Stephen Carter
Lord Stephen Carter

Lord Carter of Barnes is the latest addition to a management team that includes former BT chief executive Ben Verwaayen as CEO.

Lord Carter most recently served as a minister in the UK Government for the Communications, Technology and Broadcasting sector, where he authored the Digital Britain report. He left government last June.

He was the first chief executive of regulatory body Ofcom and is a former managing director of NTL UK & Ireland and chief executive of advertising agency JWT.

Verwaayen says: “A vital next step for our company is to transform our marketing and bring the Alcatel-Lucent strategy to life for our customers and for the market.”

Lord Carter says: “Alcatel-Lucent is a company on the move, in a sector experiencing rapid change with leadership committed to meeting that change head on.

French company Alcatel-Lucent operates in more than 130 countries and Lord Carter will be based in Paris.

The company describes itself as “A leader in fixed, mobile and converged broadband networking, IP technologies, applications and services, {it) leverages the unrivalled technical and scientific expertise of Bell Labs, one of the largest innovation powerhouses in the communications industry.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here