Fujitsu sets sights on raising brand awareness

Fujitsu UK is to reposition its brand perception following the consolidation of the company into a single organisation.

Fujitsu: Single organisation

The company has appointed GyroHSR as its lead agency for marketing activity across the UK and Ireland, following a competitive pitch managed by Oystercatchers, as first revealed by Marketing Week.

The integrated agency has been tasked with increasing targeted awareness of Fujitsu’s brand in the UK and Ireland. This will include creating a “clear expression” of its products and services.

GyroHSR will also create and implement strategic marketing campaigns to create new business opportunities for Fujitsu with both private and public sector organisations.

Fujitsu UK and Ireland marketing director Vince Kerr says: “With the creation of a single Fujitsu organisation in the UK and Ireland, the time is right to introduce the new Fujitsu to this market.

“We have a great story to tell and we believe GyroHSR has the right skills and experience to help us create the awareness and understanding of Fujitsu that will make us a market leading brand.”

Fujitsu UK and Ireland offers an integrated IT product and service portfolio. This includes consulting, applications, systems integration, managed services and product for customers in the retail, financial services, telecoms, government, defence and consumer sectors.

Last year, the company appointed former Thomas Cook and Post Office marketer Simon Carter as marketing director, UK Government.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here