The exhibition will show visitors how global iconic brands have leveraged IP to strengthen their rich heritage of brands.
According to the IPO, the iconic brand’s IP makes them instantly recognisable “from the sophisticated creative effort that combines colours, shapes, words, and the emotional cues their creators build around them.”
The exhibition aims to inspire students and other visitors to think about brands and how they can be created, managed and exploited, using trade mark and design rights that protect their creative and intellectual investment. A new dedicated website will contain various worksheets for students to download that explore branding andintellectual property
David Lammy, minister of state for intellectual property, says: “Brands play a huge part in everyone’s daily life. Effective branding not only adds value to products and wealth to economies, but can define us as individuals and become cultural phenomena.”
“Whether the brand is long established like ’Oxo’ or relatively young like ’Innocent drinks’ it is the Intellectual Property rights within the brand that allows the businesses behind them to prosper. It is crucial that the next generation of young brand creators understand the benefits of such IP protection; the exhibition and new website will help them do just that. Today’s brands are just important as those steeped in history; they will become the iconic brands of tomorrow, we must value and protect them.”