Bacardi promotes rum range with online films

Bacardi has launched a website and seven short online films to promote its range of rum.

Bacardi

The alcohol brand hopes consumers will learn about the story and history of Bacardi Rum by interacting with the films. The site is themed around the idea you can learn the story of the rum ’in the time it takes to make an original Bacardi Mojito’.

The site features seven online films, one of which depicts how Bacardi has inspired famous cocktails such as the mojito and daiquiri.

The Bacardirumandfamily.com site sits within the Bacardi global site and launched in the US, Canada and Denmark this week, with the UK to follow.

Gregoire Assemat-Tessandier, head of digital at Bacardi Global Brands, said, “The interactive experience is visually arresting and fits perfectly with Bacardi’s DNA.”

The site was created by Barcardi’s digital agency Glue.

This story first appeared on newmediaage.co.uk

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here