The account moves to the central Manchester independent agency after 10 years with incumbent TBWA/.
Crown appointed the agency following a recent £25m refinancing deal for the Darwen based paint company whose brands include Crown, Crown Decorating Centres, Crown Trade, Sandtex and Sadolin, and signals a commitment to invest in its brands.
Liz Hickson, marketing director at Crown, says: “It’s an exciting time for Crown as we embark on a new strategic direction which we are confident will make an impact on the whole sector. In BJL we also saw a vision and enthusiasm for our fabulous stable of brands which resonated with the whole team here.”
Charlotte Thompson, director at BJL, says: ’Crown is a prestigious brand and we inherit a legacy of memorable creative work. We are very motivated to be working with the Crown team to deliver a new era of successful brand communications across integrated channels.”