Knight Frank has 65 residential offices nationwide and has handled its communications buying on a regional basis. This is the first time the property consultancy has consolidated all media activity and the appointment has been designed to deliver “greater strategic consistency and efficiency of scale. “
The business will be added to Starcom’s has a range of regional press clients that include Flybe, Honda and Pizza Hut.
Rebecca Maher, head of residential marketing and communications at Knight Frank, says: “Starcom presented us with a compelling strategic vision for how to take our business forward in the current marketplace. Working with a media agency is a positive step for us and in Starcom we’ve found a partner with the ambition, experience and team to deliver.”