unveils live action ad set in London’s latest TV campaign sees a change in creative execution to a live action spot set in a London music store.

The ad continues the “Start Your Love Story” theme established in the animated campaign created by Mother in January.

The latest ad shows a man and a woman separately in the store. The man picks up a guitar while the woman sits at an electric piano. Unaware of each other, they play a chord in unison before beginning a duet.

They only make eye contact at the end of the song and it ends by reminding viewers that to start their own love story, they should visit

The 30 and 10 second ads carry the line “At we’re proud that 160 members leave us every day… as couples.” Media buying is handled by Initiative. country manager Karl Gregory says: “This campaign aims to capture that moment when you realise you have met someone you have genuine chemistry with.”

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