Boujis’ owner recruits Whyte & Mackay brand chief

Bars and clubs owner the Ignite Group has appointed former Whyte & Mackay global brands director Simon Baker as its new marketing director.

Boujis
Sam Young is resident DJ at Boujis

Ignite owns a portfolio of premium quality bar, club and restaurant brands based in London that include Bumpkin, a series of country inspired British restaurants, Cocoon; one of London’s leading Pan-Asian restaurants, boutique nightclub Boujis and Eclipse, the boutique cocktail bar group.

Baker will develop the portfolio and profile of Ignite’s luxury bar club and restaurant brands.

An Eclipse bar has recently opened at the new W Barcelona, an avant-garde iconic hotel of stunning architecture rising high above the Mediterranean.

Baker was global brands director for Whyte & Mackay. He was also a founder of Harry’s Social Club and the salad bar chain Cho(p)p’d.

Whyte & Mackay appointed Beam Global Spirits & Wine marketer Nick Garland to the role of global sales and marketing director last year. He replaced Alok Gupta, who has moved to a role at parent company United Spirits.

The appointment was brokered by executive search firm MBS Group.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here