London and Southeastern Railways retains KBH Transport Media

London and Southeastern Railways has retained KBH Transport Media as its onboard advertising partner, following a competitive pitch against undisclosed agencies.

As part of the deal, KBH is installing over 8,000 new square traincard advertising panels on Southeastern fleets. The number of carriages with advertising will increase by 50%, including the new high speed routes and the metro trains. The new square panels provide greater flexibility for creative and are more cost efficient in terms of production.

Southeastern runs routes out of various London termini including Victoria, Charing Cross, London Bridge, Blackfriars, Cannon Street & St Pancras International to destinations right across South East London & Kent. The new contract will run until the end of the franchise period.

KBH says it now has almost 50,000 traincard panels on over 4,000 carriages on its London commuter routes, which currently reach 2.6 million frequent rail users. It claims that further developments are in the pipeline, meaning this is likely to increase this year. The Southeastern square panels are part of an ongoing panel standardisation programme across the KBH network.

Ian Reynolds, managing director of KBH, says: “This represents a huge step in our development and format standardization programme. Our square panels are now almost universal across all of our lines which will reduce production costs and make creative easier. We are continuing to attract top brands such as British Airways, O2, American Express and VW who are recognizing the exceptional value that the medium provides for targeting affluent rail audiences with longer dwell time messages.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here