News of the World and E.on partner for green giveaway

The News of the World is partnering with E.on to give away energy savings gadgets to all its readers over the next three weeks. The promotion will be supported with a heavyweight TV, press and digital advertising campaign, starting today (4 March).

Go Green and Save
Go Green and Save campaign

The newspaper says it is its biggest ever energy saving giveaway, and is part of its ongoing ’Go Green & Save’ campaign. It will also be promoted with a radio PR campaign featuring News of the World journalist Daniel Jones who pens the money saving ’Captain Cash’ page, and E.on’s ’Green Queen’ Emma Thompson.

Readers will be offered three energy saving gadgets that the newspaper claims will help to save over 26,000 tonnes of carbon from being released into the atmosphere a year – the equivalent of over 480 million kettles being boiled. This could help them to achieve combined savings of over £9m on utility bills a year.

The gadgets will be available to pick up with relevant coupons from over 500 Sainsbury’s stores. They include a TV PowerDown, a multi-plug that automatically switches off any electrical equipment connected to a TV when it is turned off , a Desktop PC PowerDown to automatically switch off any equipment connected to a desktop computer when it is shut down and a ShowerSave to regulate the flow of water and minimise temperature discrepancies.

The promotion follows the first phase of the papers’ campaign, which launched in 2008 and has already given readers over £1m cash in exchange for their recycled mobile phones.

The new TV ad which has been created to support this promotion is now on YouTube:  http://www.youtube.com/watch?v=nwV_MKhvX1I

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here